ANALYSIS OF FRESH AND SMOKED FISH MARKETING AMONG, WOMEN MARKETERS IN KAZAURE LOCAL GOVERNMENT, JIGAWA STATE.
Abstract
The study examined Analysis of fresh and smoked fish marketing in Kazaure Local Government area of Jigawa State. Primary data were used for the study generated randomly among 100 respondent from three markets in the study area. Descriptive statistics, Gross margin analysis and marketing efficiency were used to analyze the data. The findings revealed that for fresh fish (44.44%) were aged between 31-40 years while 41.78% were between 21-30 years for smoked fish about half of the fresh and smoked fish marketers were married with 50.00% and 55.88%, respectively. Fresh fish marketers had experience of 6-10years, while smoked fish marketers had an experience of 0-5 years, giving 44.44% and 50.00% respectively. A greater proportion of the respondent of fresh and smoked fish marketers had formal education of 72.22% and 79.41%, respectively. Majority (66.67) of fresh and 67.65% of smoked fish marketers obtained their investment capital through their personal savings. The result of profitability analysis revealed that both fresh and smoked fish marketing were profitable with gross margin of #31,345.04 and #15,935.92, Network returns to #20,667.97 and #8,394.28, respectively, but fresh fish marketing was found to be the most profitable, the percentage marketing efficiency was determined using marketing index as 114.96% for smoked.
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